Putting humanity first with Hurst College

Hurstpierpoint College sets itself apart by prioritising student wellbeing and personal development over academic achievements. To reinforce their brand values and expand awareness across local and outlying catchment areas, they appointed us to craft a bold and impactful advertising campaign. 

Inspired by what makes Hurst unique, we centred the campaign on their commitment to student happiness, growth opportunities, and experiences rather than exam results. Instead of self-promotion, the campaign focused on the individuality of Hurst students, capturing the school’s nurturing ethos. By placing this truth at the heart of our approach, we came up with a route that placed Hurst’s humanity at the heart of the campaign.  

The campaign was brought to life through a range of print and digital advertisements tailored for different school groups, ensuring the message resonated across all audiences. To amplify its reach, we developed a comprehensive digital strategy, rolling it out across online and print media. The result was a campaign that truly embodied Hurst’s spirit, strengthening its presence while staying true to its core values.