OMG Tea | Food & Drink
OMGTea celebrates the dynamic, often chaotic lives people lead, extraordinary lives that deserve extraordinary tea. They source the highest quality matcha leaves from Japan, carefully graded for intensity, to craft OMGTea. They approached us to help strengthen and solidify their brand.
The foundation of their identity was already in place, but OMGTea needed a more defined, cohesive brand framework. We refined their narrative, weaving their story into every touchpoint. This included setting clear guidelines for logo usage - safe zones, colour usage, minimum sizes for legibility, and dos and don’ts. Additionally, we expanded their colour palette, introducing both primary and secondary colours, along with metallic foils for packaging. We also established a consistent typographic system with well-defined primary and secondary typefaces.
Our work extended beyond visual guidelines. We art-directed product and lifestyle photography to enrich their brand presence across marketing materials from trade advertising to merchandise. The final result was a comprehensive brand guidelines document, a single resource encapsulating the essence of OMGTea, providing clear direction, and setting them up for future growth.
Evolu brought real clarity to our brand without losing its personality. They created brand guidelines that made everything from imagery to typography cohesive and consistent. It’s given us the solid foundation we need to keep building our brand.
Tiffany Mattson
Commercial Director
OMG TeaOMGTea celebrates the dynamic, often chaotic lives people lead, extraordinary lives that deserve extraordinary tea. They source the highest quality matcha leaves from Japan, carefully graded for intensity, to craft OMGTea. They approached us to help strengthen and solidify their brand.
The foundation of their identity was already in place, but OMGTea needed a more defined, cohesive brand framework. We refined their narrative, weaving their story into every touchpoint. This included setting clear guidelines for logo usage - safe zones, colour usage, minimum sizes for legibility, and dos and don’ts. Additionally, we expanded their colour palette, introducing both primary and secondary colours, along with metallic foils for packaging. We also established a consistent typographic system with well-defined primary and secondary typefaces.
Our work extended beyond visual guidelines. We art-directed product and lifestyle photography to enrich their brand presence across marketing materials from trade advertising to merchandise. The final result was a comprehensive brand guidelines document, a single resource encapsulating the essence of OMGTea, providing clear direction, and setting them up for future growth.
Evolu brought real clarity to our brand without losing its personality. They created brand guidelines that made everything from imagery to typography cohesive and consistent. It’s given us the solid foundation we need to keep building our brand.
Tiffany Mattson
Commercial Director
OMG TeaOMG Tea Food & Drink
Establishing a brand framework for OMG Tea
