Powered by NatWest, Entrepreneurial Spark is the world’s largest free business accelerator, supporting startups and scaleups through 13 hubs across the UK, with more on the way. To match their rapid growth and evolving brand, they needed a website that not only brought their new identity to life but also streamlined applications and fostered connections among entrepreneurs.
At the time, Entrepreneurial Spark operated two outdated websites, both struggling to effectively engage users and sync with their CRM system. These fragmented platforms restricted business growth, creating an urgent need for a unified digital experience. Our challenge was to merge the customer-facing site with the account management portal into a single, fully integrated platform, one that would enhance functionality, simplify navigation, and reinforce their refreshed brand.
We designed and built the new website on the .NET-based Umbraco platform, ensuring direct integration with Microsoft Dynamics CRM. This bespoke approach enabled us to create a bespoke, user-centred experience with robust account management features. Entrepreneurs could now book meeting rooms, register for events, network with peers across different hubs, and share updates, all within one dynamic platform. The flexible CMS also provided the marketing team with an intuitive editing experience, empowering them to manage content with ease.
The result was a scalable, future-proof digital solution that not only supported Entrepreneurial Spark’s ambitious growth but also strengthened its position as a leader in business acceleration.