Stellar branding for a Brighton business conference

The Brighton Summit is a celebration of the city’s dynamic and creative business community. For this year’s event, themed - Look Up, the focus was on optimism, open-mindedness, and the courage to seek opportunities in the face of challenges. Inspired by Oscar Wilde’s famous words, "We are all in the gutter, but some of us are looking at the stars” we crafted a visual identity that embodied this uplifting spirit. 

We reimagined Brighton’s iconic landmarks and symbols as constellations, designing a bespoke star map that quite literally illustrated the theme of looking up. The concept extended across every touchpoint - playful, astronaut themed badges represented different elements of the event, while the brand identity seamlessly carried through brochures, lanyards, social media graphics, posters, stickers, T-shirts, and tote bags. To elevate the experience further, we projected animated constellations onto the venue’s ceiling, fully immersing attendees in the theme. 

Through bold storytelling and cohesive design, we transformed Brighton Summit’s brand into an engaging, visually striking experience, one that was truly out of this world.