Brand Identity Services

A brand is more than a logo, it is the character and soul of your business. 

We help craft cohesive and compelling brand identities that capture who you are, and what you stand for. From colour palettes and typography, to image style and tone of voice, we help build a brand that resonates with your audience. 

A good brand identity helps you lead in your industry, boosting recognition and improving trust. Consumers are influenced by how a brand looks, and how it feels, and are more likely to choose (and recommend) brands that are consistent, well-designed and are clear in what they say. 

We are experts at building distinctive, memorable and relatable brands. We’re skilled at turning good businesses into brilliant brands, with visual and emotional expressions that help customers, and the competition, understand what you offer, and why. If you’re launching a new brand or looking to revitalise an existing one, we can help create one that tells your story in a way that’s unmistakably you. 

Developing a brand isn’t just about aesthetics; it’s a strategic process that lays the foundations for how people interact with your company. Here’s how we tackle it. 

Discovery & Research. 
We audit your existing brand, looking at your values, mission, audiences and competition*. This helps make sure the identity we create is authentic and differentiating. 

Strategic Development. 
We review your positioning* to make sure every part of your brand we produce aligns with the ambitions and objectives of your business. Our approach covers tone of voice, messaging style and hierarchies, and brand essence. 

Visual Identity. 
Our creative team will design core elements of your new brand identity; considering colour palette, typography, imagery, illustration style and any brand assets. Each element is crafted to work cohesively, ensuring it is easily recogniseable whilst also being flexible. 

Application and Guidelines. 
We create comprehensive brand guidelines to ensure consistency across all touchpoints, from marketing materials to social media posts. This includes templates and practical advice on maintaining your brand’s integrity as it evolves. 

 *if you don’t have these, our Strategy team can work with you to create a Brand Canvas.