Respect | Charity / Not-for-profit
Men’s Advice Line (MAL) is a dedicated helpline offering support to male victims of domestic abuse. With funding from the Home Office, MAL aimed to maximise its reach and impact during a period of heightened demand following the effects of Covid and lockdowns. The key objective was to increase website traffic, engagement, and ultimately, the number of calls to the helpline.
To achieve this, we developed a multifaceted digital strategy. This included an enhanced SEO approach, targeted Google Ads campaigns, a refined website structure, new content pages, digital radio ads, and a social media advertising campaign. Every element was designed to raise awareness of the helpline’s services and ensure male victims could easily access the support they needed.
Using insights from website analytics, we created new website content to enhance engagement. New pages were illustrated, designed and written to address specific types of abuse, answer common questions, and share real-life case studies. We also produced two key videos: a ‘What to Expect’ guide explaining what happens when you call the helpline, and an educational piece on coercive control and domestic abuse.
To further strengthen MAL’s online presence, we implemented an in-depth SEO strategy, improving visibility across search engines. Our targeted Google Ads campaigns drove relevant traffic, while digital radio and social media advertising directed users to bespoke landing pages with clear calls to action. The result was a powerful, data-driven campaign that helped more male victims find the support they needed.
The support from Evolu has been instrumental in increasing our visibility and ensuring that more male victims of domestic abuse can reach out for help. Their strategic approach and attention to detail have significantly contributed to our ability to meet the increased demand during a critical time.
Ippo Panteloudakis
Head of Services
RespectMen’s Advice Line (MAL) is a dedicated helpline offering support to male victims of domestic abuse. With funding from the Home Office, MAL aimed to maximise its reach and impact during a period of heightened demand following the effects of Covid and lockdowns. The key objective was to increase website traffic, engagement, and, ultimately, the number of calls to the helpline.
To achieve this, we developed a multifaceted digital strategy. This included an enhanced SEO approach, targeted Google Ads campaigns, a refined website structure, new content pages, digital radio ads, and a social media advertising campaign. Every element was designed to raise awareness of the helpline’s services and ensure male victims could easily access the support they needed.
Using insights from website analytics, we created new website content to enhance engagement. New pages were illustrated, designed and written to address specific types of abuse, answer common questions, and share real-life case studies. We also produced two key videos: a ‘What to Expect’ guide explaining what happens when you call the helpline, and an educational piece on coercive control and domestic abuse.
To further strengthen MAL’s online presence, we implemented an in-depth SEO strategy, improving visibility across search engines. Our targeted Google Ads campaigns drove relevant traffic, while digital radio and social media advertising directed users to bespoke landing pages with clear calls to action. The result was a powerful, data-driven campaign that helped more male victims find the support they needed.
The support from Evolu has been instrumental in increasing our visibility and ensuring that more male victims of domestic abuse can reach out for help. Their strategic approach and attention to detail have significantly contributed to our ability to meet the increased demand during a critical time.
Ippo Panteloudakis
Head of Services
RespectRespect Charity / Not-for-profit
Increasing the support for male victims of domestic abuse
